GTM Engineering - ICP Generator

The GTM Engineering - ICP Generator workflow streamlines the creation of an Ideal Customer Profile (ICP) document by integrating data collection, research, and advanced AI analysis. Users begin by entering essential details about their company, domain, and primary competitor, along with context regarding their ICP. The workflow then executes targeted search queries to retrieve detailed information on the company’s background, customer use cases, and competitor insights. It leverages multiple SERP blocks to gather and analyze search results, ensuring a broad perspective on market positioning. Advanced LLM reasoning blocks synthesize this information to generate metadata, including product category, firmographic and individual-level ICP elements, evaluation criteria, and key search terms.

Ultimately, the system compiles a comprehensive, markdown-formatted ICP document. The output is saved and readily accessible for strategic decision-making and use in other AI workflows. Designed for marketing, sales and engineering teams, this workflow optimizes research efficiency while providing actionable insights and recommendations.