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Top 10 LLM Prompts for Writing Compelling Email Campaigns

Writing great email campaigns doesn't have to be hard. These 10 prompts make it easier to create personalized, high-converting content!

Zach SchwartzZach Schwartz
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Writing great email campaigns can sometimes feel like a daunting task. Whether you're trying to grab attention, boost conversions, or just connect with your audience, finding the right words takes time—and plenty of creativity. That’s where language models and Scout come in.

Think of them as your writing sidekick, helping you craft professional, engaging, and even personalized emails in no time. In this post, we’re sharing 10 go-to prompts to make your email campaigns shine, save you time, and keep your audience hooked.

1. Welcome Emails

Your welcome email sets the tone for your entire relationship with a new subscriber. It’s your chance to say hello, share what makes your brand special, and invite them to take the first step with you—whether it’s making a purchase, exploring your content, or simply getting to know you better. Think of it as rolling out the red carpet for your audience.


Prompt:

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You are an expert email marketer skilled at creating engaging welcome emails. Your task is to craft a welcome email for a new subscriber to [Company]. The email should introduce the brand, highlight its mission or value, and encourage the subscriber to take their first step—whether it's exploring the website, signing up for a service, or redeeming a special offer. Use approachable, customer-focused language, and maintain a warm, inviting tone. Include a placeholder for personalization, such as the subscriber's first name, to make the email feel more tailored.
Be sure to include a clear and compelling call-to-action (CTA) that guides the subscriber toward their next step.

2. Product Announcements

Launching a new product is always an exciting moment for any brand, and your announcement email should reflect that energy. This is your opportunity to capture your audience’s attention, spark their curiosity, and ultimately drive sales. A well-crafted product announcement doesn’t just inform; it builds anticipation and highlights why your product is a must-have.


Prompt:

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You are a professional copywriter with expertise in launch campaigns. Write a product announcement email for [specific product]. Use a tone that conveys excitement while clearly communicating the product's unique features and benefits. Start with a clever, attention-grabbing subject line that piques curiosity.

In the email, include a strong opening hook that draws the reader in, followed by a brief yet compelling feature overview. Use persuasive language to highlight what sets this product apart from competitors and why it’s a must-have. Be sure to add a clear, actionable call-to-action (CTA) that invites the reader to learn more, explore, or purchase. Personalize the email by including a placeholder for the subscriber's first name and tailor the message to make them feel like this product is just for them.

3. Event Invitations

When it comes to event invitations, the goal is simple: get people excited about attending. Whether it's a conference, webinar, product launch, or any other event, your invitation email should communicate why the event is worth their time. By focusing on the benefits and unique experiences your attendees will gain, you make it easier for them to say yes. The right combination of compelling details and clear instructions can lead to increased interest and, ultimately, higher registration and attendance rates.


Prompt:

You are an event marketing strategist tasked with writing an email invitation for [event]. The email should clearly communicate the value of attending, such as key speakers, benefits, or exclusive content. Include essential details like the event date, time, and registration link. Use an engaging and curiosity-driven subject line like 'Unlock [Exclusive Benefit] at [Event Name]—Register Now!' or 'You’re Invited: [Event Name] with [Key Speaker]'. In the email body, focus on what the attendee will gain by attending—whether it’s networking opportunities, expert insights, or special perks. Bullet points are a great way to break up information and make it easy to digest. Keep the tone professional but approachable, and use a strong call-to-action to drive immediate registration.

4. Feedback Requests


Asking for feedback can be a powerful way to improve your products and services while also showing customers that you value their opinions. A well-crafted feedback request email can turn a one-time purchase into an ongoing relationship, providing valuable insights that help enhance your offerings. The key is to be polite, appreciative, and clear about why you’re seeking their input and how it will be used to make their experience better.

Prompt:

You are a customer relations specialist writing an email to request feedback from a customer. The tone should be polite, concise, and appreciative of their time. Start by thanking the customer for engaging with your product or service, and highlight how much their feedback will help shape the future of your offerings. Personalize the email by including the customer’s name and referring to their specific interaction or experience with your product. Include a link to a short, easy-to-complete feedback form, emphasizing that it will only take a few minutes. To encourage participation, offer a small incentive, such as a discount or access to exclusive content. Make the call-to-action (CTA) clear and inviting, assuring the customer that their thoughts are valued and will directly influence improvements.

5. Re-Engagement Campaigns

Not every subscriber stays active forever, and sometimes a gentle nudge is all it takes to bring them back. Re-engagement campaigns are your opportunity to reconnect with dormant subscribers, reminding them of what they’ve been missing and offering them something valuable to encourage them to return. Whether it’s a special offer or a fresh update, a well-crafted re-engagement email can rekindle interest and turn inactive users into loyal, active customers once again.


Prompt:

You are an email retention specialist. Write a re-engagement email for a subscriber who hasn’t opened an email in the past few months. Begin by addressing the subscriber by their first name, and acknowledge the time that’s passed since their last engagement. Use a friendly, conversational tone that feels personal and welcoming, as if you're reaching out to an old friend. Begin by acknowledging their absence and expressing that you’ve missed them. Offer a compelling incentive, such as a discount, free trial, or exclusive content, to encourage them to return. Highlight what they’ve missed since they last engaged, such as new products, services, or updates, to reignite their interest. Include a clear call-to-action (CTA) inviting them to come back and re-engage, making it easy for them to take the next step.

6. Thank You Notes

Showing appreciation is one of the simplest yet most effective ways to build stronger relationships with your customers, subscribers, or users. A thoughtful thank-you note not only reinforces the connection but also demonstrates that you value their support, which helps foster loyalty and trust. Whether they’ve made a purchase, signed up for a service, or engaged with your brand in another way, expressing gratitude can leave a lasting positive impression. In this section, we’ll explore how to craft heartfelt thank-you emails that go beyond the standard message, making recipients feel truly appreciated and encouraging ongoing engagement.


Prompt:

You are a customer relations specialist writing a thank-you email to express appreciation for a subscriber, user, or customer. Use a warm, sincere tone to convey gratitude for their support or engagement, whether it's a recent purchase, sign-up, or interaction with your service. Personalize the message by referencing something specific about their experience, such as their recent actions or interests, to make the thank you feel more tailored. Depending on the context, offer a token of appreciation—this could be a loyalty reward, discount, or exclusive content. Encourage continued engagement by inviting them to explore new offerings, take advantage of additional resources, or participate in a community or program. The email should feel genuine and encourage building a long-term relationship.

7. Limited-Time offers

When time is running out, urgency can be your most powerful tool. Limited-time offers are a great way to spark immediate action and boost sales by creating a sense of scarcity. Whether it’s a 24-hour flash sale, a weekend deal, or an exclusive promotion with a ticking clock, these emails encourage subscribers to act fast before they miss out.


Prompt:

You are an expert in persuasive copywriting tasked with drafting an email for a time-sensitive promotion, such as a 24-hour flash sale or limited-time offer on [specific product or service]. Start with an eye-catching, urgency-driven subject line, like 'Hurry! 24 Hours Left to Save [X]% on [Product Name]!' or 'Last Chance: Your 24-Hour Flash Sale Starts Now!' In the email body, clearly display the countdown to the offer’s expiration to create a sense of urgency. Highlight the value of the product or service being offered, explaining why it's a great deal and how it can benefit the recipient. If possible, include social proof (such as customer reviews, testimonials, or best-seller status) to build trust and reinforce the product’s appeal. Use a strong call-to-action (CTA), such as 'Claim Your Deal Now' or 'Shop Before Time Runs Out,' to encourage immediate action. Make the offer easy to redeem by providing clear instructions and a direct link to the product page or checkout.

8. New Feature & Product Updates


Keeping your users in the loop about new features and improvements is key to maintaining excitement and engagement with your product. Feature update emails not only inform users about the latest additions but also show them how these changes can solve their pain points and enhance their experience. By highlighting the value and practical benefits of these updates, you can keep users excited and motivated to explore all that your platform has to offer.


Prompt:

You are a product marketing expert for a [SaaS platform]. Write an email announcing a new feature or product enhancement that will improve the user experience. Begin by introducing the feature with a concise, attention-grabbing headline and use clear language to explain how it benefits the user. Focus on the problem the feature solves or the pain point it addresses. If applicable, include a screenshot or a link to a demo video to visually showcase the feature in action. Be sure to highlight how this update fits into the bigger picture of improving user experience or achieving common goals. Finally, include a clear and inviting call-to-action (CTA), encouraging users to explore the feature, try it out, or learn more by clicking a link.

9. Onboarding Sequence

The first experience a user has with your product can set the tone for their entire journey. Onboarding emails are crucial for guiding new users through your product’s core functionalities, helping them get started and encouraging long-term engagement. A well-designed onboarding sequence ensures that users not only understand how to use your product but also see the value in it from the start. By providing helpful tips, tutorials, and clear next steps, you can reduce confusion, prevent churn, and set users on the path to success.


Prompt:

You are an onboarding expert for a SaaS product. Write a sequence of three personalized emails to guide new users through the product’s core features, ensuring they get off to a great start. The first email should serve as a warm welcome, introducing the product and its benefits. Include the user's first name to create a personal touch (e.g., 'Hi [First Name], welcome to [Product Name]!'). This email should briefly explain what the product does and why it’s valuable, and encourage the user to take their first action, such as setting up their profile or exploring the dashboard. The second email should focus on key features, with a step-by-step guide or tutorial on how to use them effectively. Include personalized recommendations based on the user’s sign-up details or interests, if possible, to make the email feel tailored. Add a clear CTA like ‘Start Exploring Now’ or ‘Watch Tutorial’ to prompt them to engage with the content. The third email should encourage users to complete key actions, such as integrating their account with other tools or customizing their settings. Remind them of the value these actions will bring, and include a CTA like ‘Complete Your Profile’ or ‘Set Up Your Integrations’ to drive immediate action. Make sure the tone remains friendly and supportive throughout, and include links to resources or help articles when necessary to help users feel confident in taking the next step.

10. Newsletter

A well-crafted newsletter is one of the best ways to build a consistent relationship with your subscribers. It allows you to provide ongoing value by sharing relevant updates, content, and exclusive offers. Whether it’s industry news, helpful blog posts, product announcements, or special discounts, a newsletter serves as a trusted resource that keeps your audience engaged and connected with your brand. Crafting a great newsletter means balancing informative content with a tone that feels personal and approachable, all while keeping your audience’s interests in mind.


Prompt:

You are a seasoned content marketer tasked with creating a monthly newsletter for the [industry] sector. Your goal is to provide value to your subscribers while keeping the email concise, engaging, and easy to navigate. Start with a short, attention-grabbing introduction that hooks readers and gives them a reason to scroll down, such as highlighting a trending topic, a major update, or a timely offer. Next, organize the content into distinct sections with clear headers for easy skimming. Include links to recent blog posts, product updates, or industry news, making sure the links lead to content that is genuinely helpful and relevant to your audience. Add a section that highlights exclusive perks for subscribers, such as special discounts, early access, or invitations to events. Be sure to personalize the email by adding dynamic placeholders for the subscriber’s name, interests, or location, making the email feel more tailored to them. Keep the tone conversational, friendly, and concise, with a clear call-to-action (CTA) for each section, such as 'Read More,' 'Claim Your Offer,' or 'Join the Event.

Conclusion

Crafting compelling email campaigns doesn’t have to be a complex or time-consuming process. With the right prompts, you can create engaging, personalized content that resonates with your audience, drives action, and strengthens customer relationships.

Whether you’re welcoming new subscribers, announcing a new product, or re-engaging dormant users, these email prompts provide a solid foundation for creating high-impact campaigns that capture attention and boost conversions.

Try out these prompts and more on Scout. With a variety of templates for wide range of use cases, you can explore how to automate tasks and free up more of your time with Scout.

Zach SchwartzZach Schwartz
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